Paid social where the creative is treated as the campaign.

Meta, TikTok and LinkedIn campaigns built, tested and reported in-house — with audience data taken from your CRM rather than guessed at in the ads manager.

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The problem

Most accounts are managed as though targeting still decides the outcome.

Meta and TikTok now resolve most of the targeting themselves. What the platform cannot resolve is what your advertisement says, who it says it to first, and whether the signal it learns from is accurate. Those are the levers, and they are the ones usually left alone once a campaign is live.

The result is familiar: three creatives running for eight months, an audience that has seen each of them twenty times, and a rising cost per result that gets explained away as market conditions rather than fatigue.

A weekly creative cadence is what keeps the channel working, and that is a production commitment rather than a reporting one. Concepts, scripts, editing and the read on what performed all sit inside our own team, so the queue does not stall waiting on a subcontractor's turnaround.

What we take over

Campaign structure across Meta, TikTok and LinkedIn
Advantage+ and manual campaigns run side by side where it is useful to compare them
Custom audiences built from CRM exports, purchase history and enquiry stage
Lookalike audiences seeded from customers rather than from all site traffic
Creative concepts, scripts and iteration on a fixed weekly cadence
Retargeting sequenced by what someone actually did, not one pooled audience
Conversions API and pixel implementation, with event deduplication checked
Budget pacing, learning-phase management and frequency monitoring

Where AI does the work

Applied to volume, not to judgement.

Every process below is reviewed by your specialist before anything reaches a live audience.

Concept and script drafting

Hooks, angles and script variants drafted against your positioning and objections, so the production queue is never the reason testing stops.

Comment and response triage

Comments classified by intent, separating buying questions from noise so enquiries in the comment thread are answered rather than lost.

Fatigue and anomaly monitoring

Frequency, cost per result and creative decay tracked daily, flagging a fading advertisement while there is still budget left to redirect.

A note on automation: Advantage+ campaigns work well when the conversion signal they receive is clean and the creative supply is steady. Given stale events and three tired assets, automation simply finds the cheapest way to fail. The inputs remain the work.

How it runs

The first ninety days.

Tracking and audiences
We verify the pixel and Conversions API are both firing and deduplicating correctly, then build custom audiences from your CRM — customers, lapsed customers, unconverted enquiries — before any budget moves.
Structure
Campaigns are consolidated so budgets are not split across overlapping audiences competing with each other. Cold, warm and retargeting are separated, each with its own message.
Creative testing
New concepts enter on a set weekly cadence, one variable changed at a time — hook, format, offer or proof — so a winner can be explained rather than only observed.
Iterate and scale
Winning angles are rebuilt in new formats before they fatigue, and budget follows evidence. You receive a monthly report covering cost per enquiry, what changed and what happens next.

Worth knowing

Advertising spend is billed by the platforms, not by us.

Meta, TikTok and LinkedIn charge your media budget directly at cost. It does not pass through our accounts, and our fee stays the same whether you spend more next month or less. The business manager, the pixel and the audiences remain yours.

Paid social is interruption, not intent. Someone scrolling was not looking for you, so it usually takes longer to reach a stable cost per enquiry than search does, and it needs a steadier supply of creative to stay there. If your product needs a long considered decision and your budget only allows a handful of assets a month, we will say so before taking the engagement.

Paid social is one of thirteen services we deliver ourselves. Where the honest answer is that search intent or a better follow-up process would earn more than another campaign, that work sits in the same team and on the same roadmap.

Pairs naturally with

Content and social — the production behind the creative queue
Conversion optimisation — where the click has to become an enquiry
CRM and RevOps — the audience data the targeting is built from

Request a free marketing audit.

Tell us where growth has stalled. We will come back with what we would fix first, in writing.