Paid search that is measured in booked work, not clicks.
Google and Microsoft Ads built, managed and reported daily by our own paid media team — held to cost per booked job rather than impressions or click-through rate.
Request a free auditThe problem
Most small accounts are quietly neglected.
The industry standard is to charge a percentage of your advertising spend. On a modest budget that produces a fee no agency can staff properly, so the account is reviewed occasionally and left to run in between.
Our fee is flat and independent of what you spend. A small budget receives the same daily attention as a large one, and there is no incentive to push you towards spending more than the account can justify.
What we take over
- Account structure, campaigns and ad groups rebuilt or created
- Keyword research, match types and negative keyword management
- Ad copy written, split-tested and rotated on performance
- Shopping and Performance Max campaigns, where they suit
- Bidding strategy, budget pacing and seasonality control
- Geographic, schedule and device targeting
- Landing page alignment with search intent
- Conversion tracking verified before spend resumes
Where AI does the work
Applied to the volume of data, not to the spending decisions.
Every AI process below is reviewed by your specialist before it affects live spend.
Search term mining
Language models classify thousands of search terms weekly, surfacing waste and intent patterns that manual review misses at volume.
Ad copy generation
Variants drafted against your positioning and tested systematically, so the copy pipeline never runs dry between reviews.
Anomaly detection
Automated monitoring on spend, conversion rate and tracking health, alerting your specialist before a bad week becomes a bad month.
How it runs
The first ninety days.
Audit and tracking
We review the existing account, verify that conversions are being recorded correctly, and identify wasted spend. Nothing is scaled until measurement is trustworthy.
Restructure
Campaigns are rebuilt around how your customers actually search, with negative keyword lists applied and budgets reallocated to what converts.
Test
Ad copy, landing pages and audiences are tested in a defined sequence, one variable at a time, so results can be attributed to a cause.
Scale
Budget increases follow evidence. We report cost per booked job every month, alongside what changed and what happens next.
Worth knowing
Advertising spend is billed by Google, not by us.
Your media budget is paid directly to the platform at cost. It never passes through our accounts, and our fee does not change when you increase it. The ad accounts, the conversion data and the history stay in your ownership.
Paid search works best alongside conversion tracking and a landing page built for the purpose. If either is missing, we will say so before taking the engagement rather than spend into a funnel that cannot convert.
Paid search is one discipline of twelve we run in-house. When the real constraint turns out to be the landing page, the tracking or the follow-up rather than the campaign, the people who fix it work to the same roadmap. There is no second agency to brief.
Pairs naturally with
- Conversion optimisation — the pages your traffic lands on
- CRM and RevOps — where the enquiries are held
- AI voice and chat agents — answering enquiries out of hours
Request a free marketing audit.
Tell us where growth has stalled. We will come back with what we would fix first, in writing.
Request a free auditA 30-minute review. The written plan is yours to keep either way.