Home / FAQ
Questions we are asked most.
If something here is not covered, ask on the call. We would rather answer awkward questions before an engagement than after one.
Do you charge a percentage of advertising spend?
No. Our fee is flat and independent of what you spend on media. The percentage model rewards an agency for spending more of your money, and on a modest budget it produces a fee nobody can staff properly.
Who pays for advertising, software and hosting?
You do, directly to those providers at cost. Advertising spend, platform licences such as GoHighLevel, and hosting never pass through our accounts.
Is the work subcontracted?
No. Every discipline listed on this site is delivered in-house. A great deal of agency work is quietly brokered out, and the brief degrades at every handover.
Can we engage just one service?
Yes. Many clients begin with a single discipline and add others once it has proved itself. The audit will tell you which one to start with.
How quickly will we see results?
Paid channels can show signal within weeks once tracking is trustworthy. SEO and AI search optimisation are measured in months. We will give you a realistic expectation on the call rather than an optimistic one to win the work.
What does the free audit involve?
A 30-minute review of where enquiries are being lost, which channels are producing revenue, and what your tracking is and is not recording. You receive the written plan whether or not you engage us.
Do you publish case study results?
We do not publish performance figures we cannot attribute to a named client with their written permission. Where you see numbers on an agency site with no client attached, it is worth asking where they came from.
Do we own the accounts and the work?
Yes. Every advertising account, phone number, contact record, page and document is created in your name and remains with you.
How is the work reported?
A written monthly report in plain language covering what was done, what it cost, and what came back. On the top tier that is supported by a live dashboard and a quarterly strategy session.
What do you need from us?
Access to the relevant accounts, a single decision-maker who can approve work, and honest information about your margins and capacity. We cannot judge whether a cost per enquiry is good without knowing what an enquiry is worth to you.
What if it is not working?
We will tell you before you have to ask. If a channel is not producing, the honest answer is to move the budget or stop, and we would rather say that than quietly keep billing for it.
Where are you based?
We work remotely from Pakistan with businesses in the United States and United Kingdom, on hours arranged to overlap your working day.
Request a free marketing audit.
Tell us where growth has stalled. We will come back with what we would fix first, in writing.
Request a free auditA 30-minute review. The written plan is yours to keep either way.